The DADA Gallery Guide was initiated in 2008 as an effort to promote the Denver Art Dealers Association members to the Denver community with a high-quality, standard scale (8.5 x 5.5 inch) publication produced on a regular basis. The cover of each issue featured an artwork from an affiliated gallery, with each member receiving a full-page within the guide to promote their operation. Art institutions in Colorado could also support the publication of the guide by purchasing their own full-page advertisement for the back pages. The simple format has been in place for over a decade, though currently with no standard protocol other than to create a new guide when appropriate or member finances allow.

The most engaging aspect of the design was the incorporation of a public artwork from the City of Denver’s collection, or other public artwork of unique stature and prominent placement, in the opening page 2-3 spread within the guide. In this manner, visual art is highlighted for its public attributes with DADA members serving as the bellwether for high standards within the art collecting community. I produced the majority of the photographs for these spreads, in order to control the wide format and signature approach that continued across the entire history of the guide.